I assume that you already know and do not need to be convinced that:
- Your most profitable sales and easiest growth come from existing clients.1
- Unhappy customers are 5-20 times more likely to tell others about their bad experience than satisfied customers are to spread good news.2
A simple, high-return method of learning from your happy and unhappy customers, of knowing your customers better while making them more loyal to you is to listen to them. Customers are people and people love being listened to.
There are many ways to do this. I hope your ...
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I recently had the privilege of providing executive coaching to a dynamic global entrepreneur selected by the TED Foundation for one of their distinguished fellowships. He shares, below, some of his experience with my executive coaching.
Tony combines entrepreneurial advice and Eastern wisdom to deliver a holistic coaching experience. He is a keen listener; often, I would begin a session talking about my weekend or some other topic that felt like small talk--and I would be stunned by Tony's ability to draw out patterns and lessons from the tiniest details of my life.
Within a few weeks of working with Tony, I accomplished the following:
- Committed to a series of improvements in my sales process and marketing strategy, that eventually lead to one million dollars in leads.
- Recommitted to a meditation practice, which I have continued.
- I was able to see clearly how my personal and work lives were one and the same; that I manifested the same behavior regardless of the situation.
I will always be grateful for Tony's contribution to my growth; I can think of few ways to start 2010 that would have been more powerful than working with him.
--Sandeep Sood, Executive Director
If you have thought about getting a coach, I suggest you start by clicking here to watch my eight minute video. I cover the most common questions of potential clients.
Let me know how this material impacts your life by replying to this email or posting a comment to my blog. I also invite you to forward this email to business people you respect and want to help.