Ben Stein Appreciates “The Sales Profession”

 

Sales — when done right — is more than a job. It is an art.

…

At its best, selling is taking a doubt and turning it, jujitsu style, into a powerful push. Selling is making the customer feel better about spending money — or investing it — than he would have felt by keeping his wallet zipped.

I have special memories of people who have sold brilliantly.

 

 

–Ben Stein

The Sales Profession –
Attention Must Still Be Paid
NYTimes.com