Coaching Business Owners to Go Deep into Their Purpose • PODCAST

Coaching Business Owners to Go Deep into Their Purpose • PODCAST

Click here to listen as Matt and Dan speak with Tony on the SPRH podcast about how you can go deep into your purpose for your small business.

Tony shares practical tips to help business owners to run a larger, more lucrative business with less stress & overwhelm.

You may also enjoy The Conversation Contract podcast episode or this blog post from Tony, One more question…


WEBINAR: Be More Curious, Effective, & Empathetic 005

Please enjoy this recording and other supplemental materials from Tony’s free weekly webinar.


Ask More Questions to be More Effective & More Empathetic.

Session #005 was presented on
Tuesday, Apr 24, 2018, at 12:00 p.m. US Eastern Time

Click here to see more free coaching videos and handouts on this topic…

Sample Chapter of Crimes of Cunning

Chapter One is below.
Read the Author’s Preface by clicking here.


Crimes of Cunning 3D on sale now

Book Sample

Chapter 1
Haunted Hallways

I reminded myself that we were in a well-lit office, not a dark alley. No need to get aggressive yet. I relaxed my jaw and tried to keep the fear out of my voice as I replied, “If you pull my people off your project, there’s no way you’ll meet the delivery date.”

My client looked at me blandly, as if he had delivered a weather forecast. In fact, he had devastated my sales forecast. Five fewer of my consultants billing their time to this client meant there was no way I would meet quota to earn my bonus. I needed him to engage with me. I forced a response with a direct question that was also a threat. “Did Juan approve this staffing cut?”

“Why would I check with Juan?” asked the Director of Information Systems Development (ISD) for Billing Systems. He ran his finger down a page of the MCI internal directory as he spoke, “Nobody (more…)

Why Things Catch On – Knowledge@Wharton



Wharton Professor Jonah Berger talks about his book, Contagious: Why Things Catch On. The book details six key steps to drive people to talk and share. STEPPS is an acronym for:

  1. Social currency:, It’s all about people talking about things to make themselves look good, rather than bad
  2. Triggers: which is all about the idea of “top of mind, tip of tongue.” We talk about things that are on the top of our heads.
  3. Emotion: When we care, we share. The more we care about a piece of information or the more we’re feeling physiologically aroused, the more likely we pass something on.
  4. Public: When we can see other people doing something, we’re more likely to imitate it.
  5. Practical value: Basically, it’s the idea of news you can use. We share information to help others, to make them better off.
  6. Stories: how we share things that are often wrapped up in stories or narratives.

Via ‘Contagious’: Jonah Berger on Why Things Catch On – Knowledge@Wharton.



Sales Skills for Top Managers • PODCAST



Click here for Tony Mayo's podcast

Sales Skills for Top Managers Podcast

A conversation with executive coaching client Ron Dimon. Part 8

This latest podcast is part eight of a funny and practical conversation between top executive coach Tony Mayo and his longtime client Ron Dimon. Ron is an expert on the use of information by executives of large organizations. Listen as two experienced business people play with useful ideas in this episode including:

  • Boost your sales by employing Tony’s insight into the related power of affinity and similarity.
  • Why it is important to sell to people rather than persuade positions.
  • The proper roles of laughter, emotions, product knowledge in sales.
  • How and why Tony refused a check for $250,000.
  • It is not what you say that makes the sale,
    it is what you hear!

The podcast is available on iTunes, Google Play Music, Stitcher, and FeedBurner. Listen through your computer or subscribe with an app on your favorite portable device.



Why work for nothing?



Much too often, business owners and salespeople eagerly run off to complete assignments given to us by employees, prospects, or clients. We are asked for something, we feel like we should know how to provide it, and we eagerly set to work trying to produce something that might please them.

My experience is that it pays big dividends to slow things down by asking many clarifying questions. Exactly what information will satisfy a prospect who is looking for a reference? Or comparable experience? Or assurance of financial stability? How much ownership or participation in an eventual sale will satisfy a key employee? What commission, recognition, or work/life adjustment will motivate our best salesperson?

My CEO executive coaching group members have learned that (more…)

Similarities of Soldiering and Selling

On Killing Dave Grossman
On Killing by Grossman

On Killing:
The Psychological Cost of
Learning to Kill in War and Society

by Dave Grossman

Capsule Review

I read this book and I review it here not because of any particular interest in sanctioned killing, rather because of my interest in institutional means of getting people to do difficult yet important tasks. I train salespeople and other business leaders.

I first heard the author, Dave Grossman, on a radio interview promoting this book. I heard him say that that in the history of combat from Alexander the Great through World War II only about 15% of soldiers in battle were trying to kill the enemy. He’s not talking about the long administrative and logistical tail of the army. Only 15-20% of the people with guns or swords in their hands, who were facing a threatening enemy, were willing to kill that enemy. I know this is hard to believe. I first heard this statistic from a pacifist and I called him a liar. Then I heard it from this author, a former US Army Colonel and military historian, who references the research of the US Army’s official W.W.II historian as well as many other scholars.


The Conversation Contract™

Here is a complete toolkit for implementing one of my most powerful and versatile techniques, The Conversation Contract™. Leading psychologist Thomas Harris, author of the bestselling I’m OK–You’re OK, developed the basic process to help people conduct the most important and stressful conversations in their lives. I have refined it over the past fifteen years in my work with salespeople, managers, government officials, and CEOs to its present form. You can use it for better meetings, telephone calls, and family interactions.

Start with this video and reinforce your skills with the printouts linked below. You may also want to use my 12 Step Program for productive confrontation by clicking here, Conversations that Make a Difference.