A quick message on, “Why the words we choose matter so much to our success and satisfaction.”



Hello, I’m Tony Mayo, The Business Owner’s Executive Coach. One of the core ideas of executive coaching is that we, as humans, exist largely in language. Now, I know there’s a real physical world out there and if you kick something, it could hurt. I’m talking about what makes us human. It’s the words that we use in here and express out there, that determine to a large degree who we are, what our relationships are like, what results we have. If you have any doubts about how defining language is for being a human being, I refer you to someone who lived without language for the first seven years of her life, the famous Helen Keller. She reports that she didn’t have any real thoughts before she acquired language, that she didn’t have emotions before she acquired language, just vague sensations. She declares that until she had language, she was not truly a living human being, and if you want to be the best human being you can be, use the best most effective language you can. I’ll be giving you lots of examples in these videos, and on my blog, but for now, pay attention to who you are, based on what you’re saying to other people and to the most important person, in your human life.