No sooner did I post my article on the pitfalls of misusing jargon that I found myself in a conversation that was confused and distorted by the use of technical terms without a shared context.
A client mentioned his plan to delegate the task of staying in regular, informal contact with customers between transactions. We naturally agreed that these “keep warm” meetings were a valuable and often overlooked source of repeat business. Since the activity is so valuable for the business, I asked how he was going to track the sales representative’s performance on scheduling and conducting these visits. “I’m not worried about that. Her personality assessment is clearly very high ‘I,’ so I know she will happily do the meetings.”
I told him that puzzled me. The most popular assessment tool is (more…)
One of the six became Jon Kabat-Zinn, Ph.D., who had his first encounter with meditation that night. Kabat-Zinn is a pioneer in the scientific study of mindfulness and is responsible for teaching meditation to many thousands of people.
What is the right audience? The Zen answer is, the audience you have.
Wharton Professor Jonah Berger talks about his book, Contagious: Why Things Catch On. The book details six key steps to drive people to talk and share. STEPPS is an acronym for:
Social currency:, It’s all about people talking about things to make themselves look good, rather than bad
Triggers: which is all about the idea of “top of mind, tip of tongue.” We talk about things that are on the top of our heads.
Emotion: When we care, we share. The more we care about a piece of information or the more we’re feeling physiologically aroused, the more likely we pass something on.
Public: When we can see other people doing something, we’re more likely to imitate it.
Practical value: Basically, it’s the idea of news you can use. We share information to help others, to make them better off.
Stories: how we share things that are often wrapped up in stories or narratives.
Just click here to listen now or subscribe on your device using Apple’s Tunes, Android, and other podcatchers to have this and all new episodes placed on your device as they become available.
Dar and I were childhood friends who met at a trampoline school.
One day we climbed a ladder up to a billboard, high above the roof of the school, and dove off, landing on a soft pad below. I climbed to the fifth rung; Dar just kept climbing. Ten years later, he was one of the most daring and successful stuntmen of modern times.
For one of his stunts, Dar had to run full tilt forward, spin around backward, crash through a glass window, fall sixteen stories, and then do a somersault with a half twist, before dropping into an airbag. Any miscalculation or mistake would have cost him his life.
Dar’s stunts included diving off the top of the Capitol Records building in Los Angeles, leaping from a helicopter hovering at three hundred feet to land in an airbag (that looked the size of a postage stamp below), and driving a car off the rim of (more…)
Participating effectively in trade shows and conferences requires significant investment of time and treasure. I always encourage my clients to do only as many as they can afford to do thoroughly. What does “thoroughly” mean?
Essentially, have a plan and a purpose. Start early, months before the conference. Have the right people at the conference with the time, attention, and resources necessary to work the plan. Be ready to follow up after the conference. Everyone returns from these with lots of ideas and good intentions that whither the first day back at the office. It’s up to you to pick up the thread and maintain the momentum.
Have a clear goal or purpose that is consistent with your marketing message and sales targets. One way to formulate the goal is to answer the question, “If I (more…)
What personality type is more likely to succeed in a leadership position? If you go by popular culture — television, movies, and books written by hero CEOs — you might think extroverts are natural leaders. Research summarized in an excellent article published by Wharton suggests a more nuanced answer.
Employees who are proactive and eager to have their ideas considered will be more productive with an introverted leader, who has the humility and patience to accept employee feedback. Extroverted leaders seem able to get more from passive, less group-oriented employees. This may explain part of a common business mistake, promoting a top salesperson into management. The extroversion that made the salesperson so successful may make her an inappropriate leader of other extroverts.
As a leader, know thyself and select followers that complement your style. As a business executive, consider the personalities of the people to be led when selecting their supervisor. If you already have an extrovert in charge of a group of proactive employees consider some executive coaching to help the extrovert become a better listener and more receptive to the ideas of others. If you have an introvert in charge of a department full of passive people you may need to find some other ways to motivate them to exert themselves and bring useful new ideas forward.
The Wall Street Journal has a good survey of the scientific research supporting the health, relationship, and psychological benefits of practicing gratitude. It also includes a nice graphic you can use with your children to foster their attitude of gratitude.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Recent Comments