How to Conduct a “Customer Listening Session”

From the moment I could talk,
I was told that I should listen.

–Cat Stevens
Father and Son


Not listening to your customers?I assume that you already know and do not need to be convinced that:

  • Your most profitable sales and easiest growth come from existing clients.1
  • Unhappy customers are 5-20 times more likely to tell others about their bad experience than satisfied customers are to spread good news.2

A simple, high-return method of learning from your happy and unhappy customers, of knowing your customers better while making them more loyal to you is to listen to them. Customers are people and people love being listened to.

If you listen closely enough, your customers will explain your business to you.

Peter Schutz
Porsche CEO

There are many ways to do this. I hope your (more…)

005 Managing Yourself with Specific Measurable Results • PODCAST



Click to download pdf Goal Setting Kit

For more than twenty years, I have led groups and individuals through a powerful goal-setting process with astonishing results: marriages, career changes, doubled incomes, published books, and more.

The two downloads linked from this post include all you need. Use the Specific Measurable Results (SMR) Kit workbook and podcast to follow the same planning method my executive coaching clients have long employed. Like them, you can create a (more…)