How to Conduct a “Customer Listening Session”

From the moment I could talk,
I was told that I should listen.

–Cat Stevens
Father and Son



 

Not listening to your customers?I assume that you already know and do not need to be convinced that:

  • Your most profitable sales and easiest growth come from existing clients.1
  • Unhappy customers are 5-20 times more likely to tell others about their bad experience than satisfied customers are to spread good news.2

A simple, high-return method of learning from your happy and unhappy customers, of knowing your customers better while making them more loyal to you is to listen to them. Customers are people and people love being listened to.


If you listen closely enough, your customers will explain your business to you.

Peter Schutz
Porsche CEO
1981-1987


There are many ways to do this. I hope your (more…)

Biography of Werner Erhard, the Source of Executive Coaching

 


 

Werner Erhard
The Transformation of a Man:
The Founding of EST

by W. W. Bartley, III

 

This is the only book I ever found so useful, inspiring, and compelling that, immediately upon completing it, I turned back to page one and read it again. That happened fifteen years ago. I just finished reading it a third time and got just as much benefit again.

I first encountered life coaching and executive coaching in 1992 when I participated in the Forum at Landmark Education Corporation. As for many graduates, that weekend course remains one of the most beneficial experiences in my life. I continued to participate in Landmark programs and I became curious about the man who originated the work.

Werner Erhard founded est in 1971 and “The Training” became a major cultural phenomenon of the 1970s, with hundreds of thousands of enthusiastic graduates around the world, including leading academics, for example Harvard Business School’s Michael Jensen and MIT’s Warren Bennis, and many celebrities such as John Denver, Valerie Harper, Ted Dansen, and Raul Julia. Tiger Woods’ first and most important coach, (more…)

How meditation improves focus and emotions

Parts of brain involved in meditationThat meditators are better able to concentrate and have steadier, more positive emotions has long been known. Regulation of emotion and attention occurs principally in the hippocampus, thalamus, and other specific parts of the brain. New research at UCLA has revealed exceptional enlargement of these structures in the brains of meditators. This growth does not come at the expense of other mental abilities as, “There were no regions where controls had significantly larger volumes or more gray matter than meditators. … Research has confirmed the beneficial aspects of meditation. In addition to having better focus and control over their emotions, many people who meditate regularly have reduced levels of stress and bolstered immune systems.” (Science Daily)

Eileen Luders, Ph.D.These might be the neuronal underpinnings that give meditators’ the outstanding ability to regulate their emotions and allow for well-adjusted responses to whatever life throws their way.

Eileen Luders, Ph.D.

 


 

Click here for blog post on how to meditate.

 


Meditation for Managers video


 

Marshall Goldsmith Misrepresents Executive Coaching, Again.

Alessandro Bianchi


Marshall Goldsmith, nearly always introduced as “America’s foremost executive coach,” has written some fine books and helped many executives. My only complaint is that what he does, in my experience, is advising and consulting not executive coaching.

The vital difference is evident in his post today at the Harvard Business Review website, How to Spot the Uncoachables. Goldsmith describes his executive coaching clients in negative terms more appropriate to a particularly judgmental therapist than a respectful coach: “wrong direction,” “fix behavior,” and “It’s hard to help people who don’t think they have a problem.”

How many psychiatrists does it take to change a light bulb? (more…)

Showed me how to make it happen

Washington Times Cover StoryOver ten years ago, I conducted a group coaching program for executives. The participants got fantastic results and I got some nice publicity, including the cover of the Washington Times business section on May 26, 1997. That is me in the photo at right, framed by a black rope.

To give you an idea of the enduring results from my executive coaching, here is a letter from a participant, reprinted with her permission, written more than a year and a half after she completed the course. Be sure to scroll down to see me at her wedding, one of the results she credits to the coaching.

November 9, 1998

 

Dear Tony,

I don’t know why it’s taken me so long to write you and tell you what’s been happening in my life since I took your course, “Genuine Success: Vitality, Service, and Outstanding Performance” (VSOP), in the summer of 1997, but here I am.

No, I want to correct that. My life has become very full. Also, I think I was avoiding (more…)

The Razors Edge

 


 

Here is my take on a classic novel about personal transformation along with some intriguing exploration of paradigms,  human perception, and frames of reference.

First, this blurb…

 

Thanks so much for putting this into words. It is the most concise and accurate analysis of this work that I have ever read. The Razor’s Edge has been my favorite book for many years. I re-read it often. And now I will be able to look at it with a fresh eye again.

Thank you. Terrific work.

–Jack Randall Earles, playwright

 


 

Top Executive Coach Tony Mayo’s essay on

The Razor’s Edge
by W. Somerset Maugham

The Razor's Edge book

The Razor’s Edge is often described as the story of Larry, a war veteran who forsakes a comfortable life in Chicago “society” for a vague spiritual quest. It is better appreciated as a portrait of his acquaintances, whose conventional lifestyles are starkly contrasted to the path walked by the seeker. Some readers have wished to know more of Larry and criticize the space and attention Maugham lavished upon the “ancillary” characters. Instead, The Razor’s Edge illuminates the spiritual path by focusing on people more like the typical reader, people who do not give up materialistic Western striving. The best way to see Larry is to look at what he is not.

This narrative technique succeeds wonderfully in the masterful hands of author W. Somerset Maugham, best known for Of Human Bondage. Rather than simply lay out the details of Larry’s explorations and development, which, being spiritual and internal, would be rather dull to watch, Maugham reveals Larry by dissecting the contrasting behavior of his associates.

The Positive Aspects of Negative Space

This reminds me of the artist’s exercise of drawing “negative space” instead of the object itself. By carefully sketching only those parts of the background visible around the figure one creates a suggestive (more…)

How does executive coaching work?

Dr Marcia ReynoldsCoaches are in the business of helping people to reflect on their assumptions and behaviors. Then we help them to widen the space of possibilities as they formulate life choices, make interpersonal decisions, set strategic directions and sometimes, simply, know better who they are.

 

Yet, when it comes to making important long-term behavioral changes, the transformation is often slow to come. Why is it so hard to put knowledge into practice? If real learning means that people transfer knowledge into action, what’s missing? How do we best facilitate this growth for our clients, turning mental states into personal traits?

–Dr. Marcia Reynolds
The Water We Swim In:
A New Look at Cognitive Evolution

[Complete article is here, on page 2.]

Do more with less…stress

 


 

Benjamin FranklinI was listening to a clever and timely story on NPR this morning about the renewed prevalence of the hackneyed imperative, “Do more with less.” This is widely interpreted as a demand for longer hours to compensate for reduced budget and staff. My executive coaching clients, in contrast, report growth in income and profits while working fewer days and shorter, more flexible hours. Two keys are reducing stress and misdirected energy.

I was very pleased when the NPR reporter revealed the original form of the phrase from Benjamin Franklin’s Autobiography, “by diligence shall we do more with less perplexity. … as we read in Poor Richard, who adds, drive thy business, let not that drive thee.”

Great advice, then as now.

 


 

Fear and Transformation

Sometimes I feel that my life is a series of trapeze swings. I’m either hanging on to a trapeze bar swinging along or, for a few moments in my life, I’m hurtling across space in between trapeze bars.

Most of the time, I spend my life hanging on for dear life to my trapeze-bar-of-the-moment. It carries me along a certain steady rate of swing and I have the feeling that I’m in control of my life. I know most of the right questions and even some of the right answers. But once in a while, as I’m merrily (or not so merrily) swinging along, I look ahead of me into the distance, and what do I see? I see another trapeze bar swinging toward me. It’s empty, and I know, in that place in me that knows, that this new trapeze bar has (more…)