by Tony Mayo | For Business Owners, For Salespeople, Sales Techniques
A great article in the New York Times, a few highlights:
Paul J. H. Schoemaker, chairman of Decision Strategies International…
“We get fixated on achievement,” he said, but, “everyone is talking about the need to innovate. If you already know the answer, it’s not learning. In most personal and business contexts, if you avoid the error, you avoid the learning process.”
We grow up with a mixed message: making mistakes is a necessary learning tool, but we should avoid them.
Carol S. Dweck, a psychology professor at Stanford University, has studied this and related issues for decades.
“Studies with children and adults show that a large percentage cannot tolerate mistakes or setbacks,” she said.
- We are risk-averse because “our personal and professional pride is tied up in being right. Employees are rewarded for good decisions and penalized for failures, so they spend a great deal of time and energy trying not to make mistakes.”
- We tend to favor data that confirms our beliefs.
- We assume feedback is reliable, although in reality it is often lacking or misleading. We don’t often look outside tested channels.
by Tony Mayo | For Salespeople, Recommended Books, Sales Techniques
Closers:
Great American Writers on the Art of Selling
by Mike Tronnes, editor
I often recommend novels to my sales training clients to help them get into the heads of people unlike themselves, to experience unfamiliar worldviews so they can better empathize with prospects. I recommend this collection of fiction to salespeople to help them get more comfortable in their own heads.
This collection of short stories and novel excerpts covers the history of sales in modern America, from rail riding drummers who had no homes to today’s real estate broker next door. I was pleased to see that most of the portrayals of salespeople were sympathetic and insightful, not the usual huckster bashing. Each selection captures (more…)
by Tony Mayo | For Business Owners, For Salespeople, How to Set Goals
Why plan? So much changes, so many things are unforeseen. The world is unpredictable and out of our control. The people we depend upon are fallible and have free will. There is no telling what they will do, how they will react to us.
Any airliner spends most of each trip off course and pointed in the wrong direction. Wind, weather, and traffic are constantly diverting the vessel from the perfect path. Rather than being discouraged by the impossibility of staying on course, the pilot and the instruments are continually working to compensate for these random and unforeseeable influences. After a trip of “unplanned” but expected diversions, airliners almost always arrive at their intended destinations. What would be the result if the pilot did not declare where and when he would land? How would he react to the distractions and diversions? Would you buy a ticket on that plane? Rather, could that pilot enroll you in his project?
You have many choices each day–even if they don’t seem like choices–and a consistent target will give you a ready reference for making those choices. Your plan is useful not because it is a description of what will happen, but because it provides a reference point to evaluate and respond to the inevitable circumstances that differ from the plan.
Planning is not Predicting.
The value of a plan is not as a guarantee that things will happen exactly as you expected, but that when the unexpected does -inevitably- occur, you can notice and respond to the deviation.
by Tony Mayo | Communication, Conversation, & Confrontation, For Salespeople, Recommended Books, Sales Techniques
The Psychology of Persuasion
by Robert B. Cialdini, Ph.D.
Influence is written as a guidebook for the savvy consumer. The author’s conversational style and frequent sharing of personal experiences will certainly recommend it to that audience. My interest in the work is probably closer to that of the typical reader: as a persuasion professional I am looking for specific ideas to increase my effectiveness. My attention has been richly rewarded.
Professor Cialdini organizes decades of research and experience into six easily comprehended categories of influence techniques. Relevant examples from marketing and sales are used to (more…)
by Tony Mayo | Communication, Conversation, & Confrontation, For Salespeople, Sales Techniques
Lying is the toughest part of being a salesman. No, not me lying, but people like you assuming that I–the salesperson–am lying. Expecting the worst of salespeople seems to bring out the worst in prospects.
Years ago, I heard that one of my clients had been put in charge of a major new project. Expecting more business, I went to his office and said, “Congratulations on getting Project X.”
He looked me in the eye–looked me in the eye!–and said, “That’s not my project.”
“Who’s got it?” I asked.
“It hasn’t been approved,” he said.
I was in a meeting a few days later where he reported on (more…)
by Tony Mayo | For Salespeople, Quotes and Aphorisms, Sales Techniques
The pessimist complains about the wind.
The optimist expects it to change.
The realist adjusts the sails.
–Author Unknown
If you know the source,
please add a comment.
by Tony Mayo | For Business Owners, Leadership Development, Quotes and Aphorisms
Meaning is not something you stumble across, like the answer to a riddle or the prize in a treasure hunt. Meaning is something you build into your life. You build it out of your own past, out of your affections and loyalties, out of the experience of humankind as it is passed on to you, out of your own talent and understanding, out of the things you believe in, out of the things and people you love, out of the values for which you are willing to sacrifice something.
The ingredients are there. You are the only one who can put them together into (more…)
by Tony Mayo | For Salespeople, Sales Techniques
How many new sales do you need to recover the cash lost in just one poor negotiation? If your net margin is 10%, you would need $1,000 in new business just to cover the deficit from giving away a single $100 discount.
Every dollar that poor negotiating removes from your price is a dollar of pure profit lost; free cash flow you have utterly wasted.
The most shameful part is, because you failed to negotiate well, the customer didn’t even appreciate the bargain you gave away.
Everybody lost!
I have read a lot about negotiation and even written a little, but most of the literature is for buyers trying to get better price and terms. Advice for the other side of the table, the salesperson, is harder to find. My executive coaching client, Raj Khera, CEO of MailerMailer, has just put a superb, free guide for business owners on his blog. Titled Negotiating price: how to overcome price resistance, Raj’s post is concise and practical. Apply his simple advice and increase your profits.
Don’t confuse hard negotiating with heartless negotiating. A deal that doesn’t make sense for everyone makes sense for no one.
Always leave some money on the table.
Never spill blood on the floor.
You may need to return to that room again.
by Tony Mayo | For Executive Coaches, For Salespeople, Sales Techniques
People think in stories. No, that’s not the important thing. People feel in stories. Feelings (emotions) help people decide, buy, stay loyal, and refer new customers.
“One of the things Whole Foods taught us is the need to tell stories” about our products, Mr. Heinen said. In fact, Heinen’s has 50 stories that it trains employees to tell customers about its meat, produce, baked goods and other items.
Tom Heinen
Heinen’s Fine Foods in
The New York Times
What stories are your customers and prospective customers hearing about you?
See also, Creation Myths and Why We Need Them: Origins.
by Tony Mayo | For Salespeople, Quotes and Aphorisms
It’s not what you say that makes the sale,
it’s what you hear.
—Tony Mayo
See also: One More Question on this blog.
Recent Comments