Tactics for Tough Times

by Tony Mayo | For Business Owners, How to Set Goals

In 2008, I spoke with two groups of business leaders that I coach on the topic, “What should we be doing now to weather the down economy?” Seven ideas received broad support:

1. Stay in touch with your center and manage your outlook.
2. Get busy with personal, executive-to-executive selling.
3. Cash is king. Watch it closely.
4. Conserve cash: make sure every dollar out is going to come back–soon–in sales or profits.
 
• Cut your marginal players now
• Hire slowly or leave openings unfilled.
  Plenty of talent is (more…)