Tactics for Tough Times



In 2008, I spoke with two groups of business leaders that I coach on the topic, “What should we be doing now to weather the down economy?” Seven ideas received broad support:

  1. Stay in touch with your center and manage your outlook.
  2. Get busy with personal, executive-to-executive selling.
  3. Cash is king. Watch it closely.
  4. Conserve cash: make sure every dollar out is going to come back–soon–in sales or profits.

    • Cut your marginal players now
    • Hire slowly or leave openings unfilled.
      Plenty of talent is (more…)