Marshall Goldsmith Misrepresents Executive Coaching, Again.

Alessandro Bianchi

Marshall Goldsmith, nearly always introduced as “America’s foremost executive coach,” has written some fine books and helped many executives. My only complaint is that what he does, in my experience, is advising and consulting not executive coaching.

The vital difference is evident in his post today at the Harvard Business Review website, How to Spot the Uncoachables. Goldsmith describes his executive coaching clients in negative terms more appropriate to a particularly judgmental therapist than a respectful coach: “wrong direction,” “fix behavior,” and “It’s hard to help people who don’t think they have a problem.”

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