You may have heard about the cool new research tool Google has made available. You can graph the frequency of use for any word or phrase in “500 billion words from 5 million books published over the past four centuries.“
I asked it to chart “executive coaching.”
Once again, you’re on the leading edge.
Once again, you’re on the leading edge.
Interesting, but what does it tell us? I’m wondering what the result might be for a ‘control’ phrase or word such as ‘tyre’ or ‘pasta’?
Alan
Here are the charts for pasta vs macaroni. http://ngrams.googlelabs.com/graph?content=pasta%2C+macaroni&year_start=1800&year_end=2000&corpus=0&smoothing=3 One rises, the other declines.
So more people are aware of executive coaching in 2006, than in 2000, or in 1998. Should that surprise us?
Did the post state that “more people are aware of executive coaching”? No. Only that the phrase appeared in print more often. Did the post suggest that the reader should be surprised? Not that I can see.
So many assumptions! (Especially for a trained coach.)