Dr. Peter Suedfeld, a psychology professor at the University of British Columbia and an expert in human cognition. …told us that creativity is a “very mysterious thing” that “exists in pretty much everyone” — but that there are indeed ways to improve it. One method he has studied extensively is what he calls the Restricted Environmental Stimulation Technique (REST) — putting people into places with no light or outside stimuli.

“What I’ve found,” he said, “is that far from making people crazy, moderate deprivation lowers blood pressure, improves mood, and makes people more creative.”

From: “Outside the Box”: The Inside Story
By Martin Kihn, Fast Company, June 2005

Found in:

A biweekly publication of MeansBusiness
Vol. VI No. 8 — June 29, 2005 



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