Compiling research from psychologists and economists (including colleague Richard Thaler), Professor Hsee provides tips on how to make the people around you—employees, significant others, friends, relatives—happy.
- Separate gains.
Combine losses. - Announce good news early.
Announce bad news late. - Unpredictable gains are better than stable gains.
Stable losses are better than unpredictable losses. - Choice is bad for good options,
good for bad options. - Wanted is better than needed.
Memorable is better than usable.
Details in The University of Chicago Magazine.
— Prof. Christopher K. Hsee
Chicago Booth
Recent Comments