Wharton Professor Jonah Berger talks about his book, Contagious: Why Things Catch On. The book details six key steps to drive people to talk and share. STEPPS is an acronym for:
Social currency:, It’s all about people talking about things to make themselves look good, rather than bad
Triggers: which is all about the idea of “top of mind, tip of tongue.” We talk about things that are on the top of our heads.
Emotion: When we care, we share. The more we care about a piece of information or the more we’re feeling physiologically aroused, the more likely we pass something on.
Public: When we can see other people doing something, we’re more likely to imitate it.
Practical value: Basically, it’s the idea of news you can use. We share information to help others, to make them better off.
Stories: how we share things that are often wrapped up in stories or narratives.
You are welcome to use all this in your work and to pass any of my posts along to your colleagues. I only ask that you preserve the attribution to me and not alter the content.
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You can read what some of my clients have said about my coaching by clicking here for “Client Comments.”
What a wonderful power the machine gives you but, is it going to dominate you? The statement of what the need and want is must come from you not from the machine. Not from the government that’s teaching you or not even from the clergy, it has to come from one’s own inside and the minute that you let that drop and take what the dictation (dictator) of the time is instead of the dictation of your own eternity is you have capitulated to the devil and you are in hell.
The point is this: the one who sows sparingly will also reap sparingly, and the one who sows bountifully will also reap bountifully.
Each of you must give as you have made up your mind, not reluctantly or under compulsion, for God loves a cheerful giver.
And God is able to provide you with every blessing in abundance, so that by always having enough of everything, you may share abundantly in every good work.
The principles of meeting facilitation, as delineated three centuries ago.
…a mutual deference is affected; contempt of others disguised; authority concealed; attention given to each in his turn; and an easy stream of conversation maintained, without vehemence, without interruption, without eagerness for victory, and without any airs of superiority. These attentions and regards are immediately agreeable to others, abstracted from any consideration of utility or beneficial tendencies: they conciliate affection, promote esteem, and extremely enhance the merit of the person who regulates his behaviour by them.
–David Hume 1711-1776
An Enquiry Concerning the Principles of Morals
Section VIII Of Qualities Immediately Agreeable To Others.
The Motley Fool: As you well know, Costco has taken some heat on Wall Street for being overly generous to its employees. According to a recent New York Times story, Costco store workers earn an average of around $17 an hour, which is 42% more than employees at Sam’s Club, which is owned by Wal-Mart. You have said Costco’s pay structure makes for good business. Explain.
Costco co-founder & CEO Jim Sinegal: Well, first of all, we have a very low turnover in our company. Our turnover is something in the 20% range, and that is including a lot of seasonal hires that we have both in the summer and at Christmas. After employees have been with us for more than a year, that turnover rate goes below 6%, so we take great pride in the fact that people join us and they stay with us. Our attitude has always been that if you hire good people and provide good wages and good jobs and more than that — if you provide careers — that good things will happen to your company. I think we can say that that has been proved by the quality of people that we have and how they have built our organization.
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