Failing entrepreneur: “My problem is money.”
Entrepreneurship Coach: “No, your problem is trying to do everything yourself. Finding people is your job.”
One of Sirolli’s current goals is to work with business schools to shift the nature of entrepreneurial education. “Most schools teach entrepreneurs that they must have all the skills—product, marketing, financial management. They reward students for putting together a go-it-alone business plan instead of collaborating or identifying who they need to start a business with. In this way, [the schools] often set their students up for failure.”
I told [the trainee coach], “There are just two things you should never do. Don’t initiate anything yourself and never try to motivate people.”
The newly anointed [Entrepreneurship Coach] objected that it would be a disaster to rely on locals for ideas, but promised to do “nothing” until given different instructions. Within two months, he had 46 projects under way.
–Ernesto Sirolli, Ph.D.
The Entrepreneurship Coach
by Sally Helgesen
in Strategy + Business