There is an important difference between coaching and advice.
• Coaching is listening to and standing for a person’s greatness and the expression of their possibility while inviting the client into new ways of being, seeing, and speaking that will support his or her intentions.
• Advice is telling someone to take an action consistent with the advice-giver’s worldview, paradigm, opinions, interpretation, assessment, standards, etc.
Each has its place, but are most valuable when clearly distinguished. For example, to say, “I have an opinion about what you should do in this situation,” is a responsible way to give advice.
Also on this blog, How to Work with Facts —and, Opinions a video by Tony Mayo
This is true. Labeling options as “In my opinion you may find success if you…” helps the colleague hear that this is one opinion and that possibly other opinions should be sought out.