Dee Hock

We are at that very point in time when a 400-year-old age is dying and another is struggling to be born–a shifting of culture, science, society, and institutions enormously greater than the world has ever experienced. Ahead, the possibility of the regeneration of individuality, liberty, community, and ethics such as the world has never known, and a harmony with nature, with one another, and with the divine intelligence such as the world has never dreamed.

Through the years, I have greatly feared and sought to keep at bay the four beasts that inevitably devour their keeper:

  • Ego,
  • Envy,
  • Avarice, and
  • Ambition.

In 1984, I severed all connections with business for a life of isolation and anonymity, convinced I was making a great bargain by trading money for time, position for liberty, and ego for contentment–that the beasts were securely caged.

Dee Hock
Founding CEO
Visa International
in Fast Company





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