I also encourage my CEO clients to keep a close eye on margins. I have modified the Trailing Twelve Month tool to show monthly results and long-term trends for your business’s margin. The key difference is that since margin is a percentage it makes no sense to look at the sum of twelve months of margins. This new spreadsheet instead shows the twelve-month moving average of your gross margin. Download it by clicking here.
See also Tony’s complete goal setting kit, with audio and workbook,
free on this blog.