Here’s a brilliant follow-up email from an Amazon vendor. It demonstrates how you can increase the number of positive reviews for your business–and handle complaints privately. Take a look…


The core idea is to provide two distinct links, one for happy customers 😊 and one for the others ☹.


Click “Yes, I’m very happy!” and go directly to an Amazon review form with 5 stars already selected. Yours might link to Yelp, Google, or other review sites important to your business.

Click “No, I’m not happy” and open a customer service page where the complaint is handled privately, without having a negative review published to the world.


Please let me know how this technique works for you and what variations are most effective.



Also on this blog, article and free .pdf handout for your staff on Handling Complaints.