According to an article by Michael Shermer, Ph.D. in the September 2007 issue of Scientific American, several elements are needed for a movement or an idea to gain acceptance:

  1. The idea takes a stand for something, not against something, and is based on a positive assertion.
  2. The idea uses an intelligent, rational approach to tackle myths and raises consciousness and awareness.
  3. The idea embraces the uniqueness of self and others, and it requires us to respect each other.
  4. The idea encourages exploration, experimentation and a sense of adventure.

— Carole Carson
Here’s a radical idea:
getting fit is fun and contagious

LA Times
January 12, 2009