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Thanks to MusicOpen for providing public domain recordings of Beethoven.


Hello. I’m Tony Mayo, the Business Owner’s Executive Coach … with one quick idea you can use in your business …today.

Some senior executives once asked the head of their firm, “Why is it that, despite the years we have been learning and working with you, along with our own extensive experience and research, you always stay ahead of us, seeing new opportunities, starting new initiatives, inventing …new methods?”

He replied, “The significant difference between us is simple. I’m willing to dwell in the experience called ‘not successful’ …longer than you will …without feeling diminished.”

Imagine the power of being a world champion at “dwelling in the experience called ‘not successful’ …without feeling diminished.” What would you attempt, what conversations might you have, whom would you invite if you knew you could attempt it without putting your self-image at stake? What business would you start, what offer would you bring to the market, what promises would you make if the internal conversation you had about your self-worth …would not be affected by the outcome?

Most of us act as though our value is the sum of our results. Maybe that’s wrong. Maybe our value emerges from the ways we express our values and commitments. Contrast the typical life lived entirely in the comfort zone vs one filled with initiatives that aim way beyond what has been tried. Gandhi failed in his life’s mission of uniting Hindus and Moslems in an independent India. Martin Luther King failed to create a world in which each person is “not judged by the color of their skin, but by the content of their character.” Abraham Lincoln failed to preserve the Union without war.

Yet, we consider them heroic successes. Because Gandhi, King, and Lincoln were willing to “dwell in the experience called ‘not successful’ …without feeling diminished.” And, we all live in a better world because they did.

How much better would the world be if you moved out of your comfort zone and tried dwelling in the experience called ‘not successful’ just a little longer …without feeling diminished? What impossible vision would you devote yourself to if your satisfaction did not require immediate success? If your moment-to-moment experience of life was one of satisfying self-expression and energizing engagement, rather than of safety or self-protection? I want to live with you in that world, making a success of bold attempts and not cheapening ourselves by valuing only predictable results. Go ahead and try. You’ll still be okay with me and, if you choose to, you’ll still be okay with yourself.

Thanks for listening to this podcast. I hope you enjoyed it, that you apply it, and …share it.