Attention Must Be Paid

Death of A Salesman The COVID pandemic has forced many of us to migrate even more of our lives online. Much of our world is now viewed through the keyhole of a screen, constricted to two dimensions; restricted to where the camera aims and what the text claims. We’re losing touch, texture, and context. The absence of familiar social cues defeats our usual attempts at attention and discretion, leaving us in thrall to well-financed and algorithmically-tuned manipulation of our fascination.

This insight is not original to me. On the contrary, this insight was not acceptable to me.

In 1997, when I read, A radical theory of value, in Wired, I thought Professor Goldhaber was nuts or grasping for a headline with another The Internet changes everything! hyperbole. The shocking subtitle was meant literally, The currency of the New Economy won’t be money, but attention. I was skeptical. Sure, every child is exhorted to, “Pay attention!” But that was a “just” metaphor. I had not noticed anyone collecting money for the attention “paid.”

Now, I see his prediction manifested globally. How else to explain the (more…)

COVID-19 Pandemic is Not Easing. It is Expanding

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RhinoVirus with N95 mask C15a

I first shared this on October 22, 2020, more than three months ago. I wish I had not been right but here we are, with dangerous new versions of COVID-19 spreading from Brazil, South Africa, and the UK to that guy next to you in line.

Stay Home If You Can.
Wear a Mask!

This isn’t the end of the pandemic. I am not even convinced we have reached the end of the beginning.

COVID-19 is an RNA virus, like the common cold. RNA viruses mutate frequently. That’s why (more…)

Video Streaming for Speakers, Trainers, & Coaches V02

I’ve been “upping my game” on video streaming to cope with the new market conditions created by the pandemic. I’ll be sharing what I’ve learned here and on my social media.

Here’s my first instructional live stream. Right below is an equipment list. To keep up with my newest demos and How-Tos, subscribe to my social media or newsletter here.

These are affiliate links that do not affect the price you pay though I do earn a small commission


BlackMagic Design Video Capture Card 
BlackMagic Design ATEM  Mini Pro
Blue® Yeti
Blue® Yeti Pro
Elgato Stream Deck
Elgato Stream Deck XL
Logitech Camera C922
Logitech Camera C930e
Sennheiser headset
Shure PGX4 Wireless Lavalier
Vidpro XM-L Lavalier
Yamaha MG10XU
Zhiyun Smooth 4  Gimbal


OBS Studio

V-B Audio VoiceMeeter

BitFocus Companion

USB Device Tree Viewer


Physical Distancing is Not a Guarantee ☣ SARS-Cov-2:

Physical Distancing is Not a Guarantee ☣ SARS-Cov-2:

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WHO & CDC recommendations for physical distancing A/K/A social distancing do not fully protect bystanders from a sneezing person who carries a viral infection, presumably including SARS-CoV-2, the coronavirus that causes COVID-19.

Stay home!

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JAMA Insights
March 26, 2020
Turbulent Gas Clouds and Respiratory Pathogen Emissions
Potential Implications for Reducing Transmission of COVID-19

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Good luck, get plenty of sleep, & WASH YOUR HANDS!

Get more SARS-CoV-2 info for your business on this blog by clicking here.